Another hot license from Canenco is Hello Kitty. Hello Kitty, created in 1974 in Japan, rapidly became a hit world-wide and never seemed to lose in popularity. As of late Hello Kitty has been popping up on multiple runways like Balenciaga and has been taken up as special feature collection in various fashion and footwear brands. It is expected that Hello Kitty will be one of the hottest licences for 2021 and 2022.
Canenco has developed a very luxurious cosmetics and jewellery line with Hello Kitty. The collection has an eye catching yet clean design which matches well the new cool image of Hello Kitty. The Hello Kitty jewellery has a modern and minimalistic feel to them but with enough branding to notice immediately that it is Hello Kitty. On the Makeup items and the jewellery, you can find her iconic face outline, bright red bow and heart shaped charms. Some of the jewellery items also have heart shaped links giving these items its cute features with a luxurious appearance. This fits perfectly with the fashion focused girls who want to complete their Hello Kitty style or the older teen who just loves this kitty but wants a more subtle and luxurious way to connect with this license.